When was the last time you stopped to think about the “About Me” section on your LinkedIn profile or personal website? Often overlooked or hastily written, this section is far more important than many realize. It’s one of the pillars of a strong LinkedIn presence and, for many websites, the first impression you give a visitor. But here’s the catch: the purpose of this section isn’t to talk about you.
Yes, you read that right. The “About Me” section is not about you—it’s about your audience.
The Common Pitfalls
Let’s talk about what most people get wrong:
1. Focusing too much on education and accomplishments.
Sure, your degree, certifications, or years of experience are impressive, but do they immediately answer the question your reader is asking: What’s in it for me?
2. Using the third person.
Writing in the third person may feel like it adds credibility, but in reality, it often comes across as detached or overly formal. When readers land on your page or profile, they’re looking for authenticity, not a résumé dressed up as a Wikipedia bio.
3. Listing facts without a narrative.
People remember stories, not bullet points. Simply stating achievements doesn’t connect with the reader’s emotions or needs.
A Better Approach: Make It About Them
The best “About Me” sections start with the reader in mind. Think of this section as a chance to answer these unspoken questions:
• How can this person help me?
• What results can I expect if I work with them?
• Do I feel a connection with them?
Instead of opening with a list of your credentials, lead with the value you can offer. Show that you understand the challenges your audience faces and how you’re uniquely positioned to help solve them.
For example:
• Instead of this:
“I’m a seasoned marketing professional with 15 years of experience working across industries like tech, finance, and retail.”
• Try this:
“I help brands cut through the noise to create marketing strategies that don’t just look good but drive measurable results.”
The Balance of Feelings and Facts
After you’ve hooked the reader with what you can do for them, it’s time to sprinkle in a little credibility. This is where your education, accomplishments, and background come in—but only as supporting evidence. Share them briefly and focus on how they enhance your ability to meet the reader’s needs.
Practical Tips to Write Your “About Me”
1. Start with your reader’s problem or goal.
Identify the pain point or desire that your audience is likely to have and make it clear how you can address it.
2. Write in the first person.
Be conversational and approachable. It’s easier to connect with someone who speaks directly to you.
3. Highlight results.
Use action-oriented language and specific outcomes: “I’ve helped startups increase revenue by 40% in under a year.”
4. Be brief but engaging.
Aim for clarity, not complexity. Keep it concise but let your personality shine through.
5. End with a call to action.
Don’t leave your reader hanging. Whether it’s inviting them to connect, schedule a call, or explore your portfolio, give them a next step.
Why It Matters
Your “About Me” section is often your first chance to build trust with a potential employer, client, or collaborator. A well-crafted section doesn’t just tell people who you are—it shows them why they should care. By flipping the script and making it about them, you’re far more likely to create a lasting impression.