Did you know that, whether you realize it or not, you already have a personal brand? Every interaction, every project, and even every social post contributes to how others see you professionally. But unlike a one-time investment, a personal brand isn’t something you set and forget—it’s more like a haircut: you need to maintain it over time, or it gets messy and disconnected from who you’ve become.
In today’s world, where personal brands are visible to colleagues, clients, and potential employers alike, this concept isn’t just for entrepreneurs or influencers. Everyone benefits from thinking about how they’re perceived and taking simple, intentional steps to reflect their growth. By understanding your personal brand and periodically ‘trimming’ it to fit your evolving goals, you can more effectively project an image that feels authentic and makes the best possible impression. Let’s explore how.
The Necessity of Maintenance
Just like hairstyles, brands grow and change with time. What made sense in your early career might no longer fit. That’s why regularly evaluating your brand is essential. What does it convey right now? Does it reflect the skills, values, and contributions that you bring to your field? And is it relevant to the opportunities you’re pursuing today?
A straightforward exercise is to ask yourself: How would I want others to describe me professionally? Then, compare that with your online profiles and recent projects. Any mismatches or gaps could signal it’s time for a refresh.
Consistency Counts
Imagine someone you know with a distinct personal style—perhaps they always wear bright colors or have a unique hairstyle that’s easily recognizable. They may not be consciously aware of it, but they’ve created a consistent look. Consistency in your brand works the same way: being clear and steady in the way you present yourself makes it easier for others to remember and trust you.
This doesn’t mean you need to create a rigid image. But maintaining a consistent tone and messaging across platforms can help solidify your personal brand. If you’re approachable and personable on Instagram, consider maintaining that tone on LinkedIn too. Consistency over time helps reinforce your brand and makes it easier for others to see who you are, no matter where they find you.
Growth and Evolution
People grow—and so should personal brands. A good haircut changes over time to suit new trends and our evolving tastes. Similarly, as you develop skills, take on new roles, or change industries, your brand should reflect these shifts. Even small updates, such as incorporating a new skill or sharing recent achievements, can help you keep your brand relevant and aligned with your growth.
Growth might mean different things at different times: gaining expertise in a niche, pursuing a leadership role, or learning something new that changes your perspective. Let your brand tell this ongoing story of who you are and what you care about.
Authenticity Is Everything
Imagine a haircut that doesn’t suit your style or personality—no matter how well-executed, it won’t feel right. A personal brand that doesn’t reflect who you are can feel similarly uncomfortable. Staying true to your values, personality, and interests isn’t just easier; it also builds credibility with others. Authenticity attracts the right kind of attention, helping you connect with people who appreciate the real you.
Practical Tips for Personal Brand Maintenance
To keep your brand in shape, try these simple steps:
1. Take an Inventory
Look at your professional presence. Review your LinkedIn profile, website, or other relevant social media. Do they communicate what you want others to know about you? Adjust where necessary to ensure alignment.
2. Evaluate Consistency
Ask a friend or colleague to describe you based on your professional presence. Are their descriptions what you intended? If not, note the gaps and work on building more consistent messaging.
3. Showcase New Growth
Make it a habit to update your profiles with new skills, certifications, or recent projects that highlight your evolution. This will keep your brand fresh and accurate.
4. Be Yourself
Authenticity can be one of your greatest assets. Speak and write in a way that reflects who you truly are and don’t feel pressured to conform to someone else’s idea of professionalism.
Your Brand Is an Asset
Taking care of your personal brand is a worthwhile investment. Like a good haircut, it can empower you to present the best version of yourself and make an impression that’s memorable and genuine. By staying attentive and updating it with intention, your personal brand will help you open doors to new opportunities, make lasting professional connections, and grow in ways that align with who you are.